Blog Article: Using BI to Exploit the New Era of Window Shopping
Using Business Intelligence to Exploit the New Era of Window Shopping Consumers & Webrooming A trend called webrooming, where a consumer researches a product online prior to going to a store to buy it, has pushed aside showrooming as the popular story in the trade press lately. The attention seems to have been triggered by a published poll by Harris Interactive of 2,250 U.S. adults surveyed prior to the holiday season in mid...(read more)![]()
↧