If you are already using Microsoft Dynamics CRM then you understand the positive impact the Dynamics platform has on your business. But imagine what your organization could accomplish if you integrated your Dynamics CRM with a Dynamics ERP solution?
We conducted a survey of sales, marketing, and IT executives and asked them the question: “What are the top 5 reasons any organization would integrate their ERP system with their Dynamics CRM system?”
We received a large number of responses, but compiled the 5 most frequent below.
- Efficiency– Manual entry of data into two separate systems is a serious drain on your time. By connecting your Dynamics CRM and ERP software, one-time data entry becomes a reality. Inputting data into one system automatically updates in the other, saving you time to work on what is really important.
- Data Accuracy– We all know it is imperative to have the most precise, real-time data throughout all facets of your business. With an integrated solution and your new one-time entry process, your data is accurate across both systems, so you don’t have to worry.
- Business Intelligence– With an integrated system, you can view financial and operational information from a single source in just seconds, not days. This allows you to better understand what is really happening, and make faster and more accurate business decisions based on real-time information.
- Visibility of Complete Client Information– This integration provides greater access into your customers’ interactions from an operational and financial standpoint as data is in both systems. Customer and revenue information is available to all executives and other staff members, not just the CFO or VP of Sales/Marketing.
- Comprehensive Reporting– Collaborative systems allow you to conduct in-depth, thorough reports quickly, providing you the most comprehensive view of your client and customer information. Information from both systems can be manipulated, giving you access to a plethora of cross-sectional data to make the most informed decisions
Your organization can benefit in more ways than just the ones we listed above. Contact BroadPoint, the largest Microsoft Gold Partner in the Mid-Atlantic, to discuss how we can help you achieve your CRM and ERP goals.
About BroadPoint
BroadPoint Technologies is a business applications consulting firm specializing in implementing and tailoring software solutions for associations, nonprofits, professional services firms and other mid-sized companies. We help our clients make smarter business decisions by understanding their goals and their challenges, so they can better manage their growth. BroadPoint is a gold-certified ERP and CRM partner offering Microsoft Dynamics GP, SL, AX and CRM, and is headquartered just outside Washington, DC.
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