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The Technology Call Option Analogy

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  The new thing comes along.  It’s shiny.  It’s gonna solve all your problems.  And, oh, by the way, if you aren’t all in….right now…you’re DOA, come next year.  Or, at least that’s what my vendor’s telling me. There are a multitude of risks associated with technology, in any industry.  However, retail is particularly rife with this problem…not only do you have standards and technology risk in the traditional IT sense, but you also have consumer, product, and channel based risk at elevated levels...(read more)

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