Trade promotion is very important in today’s competitive businesses. It can be used to increase product visibility and brand awareness, which will also increase brand loyalty. However, implementing trade promotions that deliver the maximum return on investment is easier said than done. There are several potential issues that businesses can run in to that can result in overspending: Inability to plan and control promotions Inability to track promotions accurately and in a timely manner Inability...(read more)![]()
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